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I do not recognize if it’s ahead of time to call a movie set in the 1990s a “duration piece,” but Captain Wonder‘s marketing professionals are doing their damndest to earn that label with a Comic Sans-tastic throwback site that remembers the days of Adobe PageMill and HTML 1.0.
It’s bang packed with ultra-dated features, my favored being the rotten RealMedia player embed (OK, so it’s “KREE PLAYER 1.0”) showing the main trailer at a 14.4-killing 310×175 pixels. Play the “Kree or Skull?” multimedia video game and also remember a time when advertising on the internet was an absurd uniqueness, not the all-consuming vital force that will destroy every one of our work and also proclaim the coming of the machines.
Rainbow fonts, 3D text, clip art backgrounds,. gifs that are computer animated in name just as well as, yes, a see counter round out the dial-up motif. The only thing I really did not see was that “NeW!” header for all of those updates made 5 months earlier.
The site is either a homage to or a ripoff of Warner Bros. < a href=" https://www.warnerbros.com/archive/spacejam/movie/jam.htm”> still-extant Space Jam authorities page, which is old enough to rent out an automobile. You figure whoever sloshed this point with each other understood they would certainly be obliging Marvel.com to host it for the next quarter-century so, well played my men.
Room Jam, by the way, is getting a sequel thanks to LeBron James and also Ryan Coogler, at some point quickly. Captain Marvel is extra imminent, launching in movie theaters on March 8. Or you can wait for it to turn up on Primestar.
Correction: Astoundingly, a blog post whose single purpose was to send out individuals to a site failed to consist of that website’s address. That was very reliable, Owen. So, formally, it is https://www.marvel.com/captainmarvel– or AOL keyword KREE. We now go back to “ Mr. T Ate My Rounds,” currently underway.
In a lawsuit filed on April 19 in the U.S. District Court of the Southern District of New York by law firm Brown Rudnick, Hertz demanded a jury trial as well as repayment of all attorneys’ fees, related costs and unspecified millions in damages caused by Accenture’s alleged “breaches” and “unfair and deceptive acts.”
According to the filing, which is embedded in full at the bottom of this story, Hertz paid Accenture’s digital division more than $32 million from early 2016 to 2018 to “redefine the customer experience on Hertz’s digital platforms” with a redesigned website and “complementary suite of mobile applications.”
“We believe the allegations in this lawsuit are without merit, and we intend to vigorously defend our position,” an Accenture spokesperson said. “Because this is an ongoing legal matter, we decline any further comment.”
“Hertz can confirm that it filed a lawsuit against Accenture for breach of contract and violation of the Florida Deceptive and Unfair Trade Practices Act for its work on Hertz’s next generation website and mobile app,” wrote a company spokesperson in an email to Adweek. “The lawsuit outlines that Accenture failed to deliver a viable product, even after multiple delays and additional expenses were incurred. Hertz brings this action to recover the fees it paid to Accenture and the resulting damages.”
Hertz declined to elaborate, saying, “We look forward to resolving this matter in a court of law.” Brown Rudnick did not immediately respond to a request for comment.
Hertz says in the suit that it lacked the internal capacity for such a “massive undertaking” and therefore hired Accenture over an unnamed competitor after a one-day presentation highlighting the latter’s “claimed expertise in implementing such a digital transformation.”
“The lawsuit outlines that Accenture failed to deliver a viable product, even after multiple delays and additional expenses were incurred.”
According to the suit, the now former client fired Accenture in May 2018 because the company “never delivered a functional website or mobile app” after delaying the project’s launch date twice. The new assets were initially scheduled to debut in December 2017 but later postponed until January and then April 2018, at which point Hertz “no longer had any confidence that Accenture was capable of completing the project,” according to the filing.
In one of the suit’s key disputes, Hertz says Accenture developed a website that only worked on desktop and mobile and “ignored” a clause in the initial 2016 contract that also required a medium breakpoint for tablets. According to the filing, Accenture “demanded hundreds of thousands of dollars in additional fees” from Hertz when asked to deliver the tablet functionality.
According to the filing, Accenture “demanded hundreds of thousands of dollars in additional fees” beyond the $32 million it had already been paid when asked to deliver the tablet functionality.
The suit also claims Accenture ignored an “extensibility” requirement that would have applied the “common core of libraries” across Hertz’s global properties as well as its Dollar and Thrifty brands. Instead, Hertz says in the suit, Accenture “deliberately disregarded” that part of the contract and wrote the code so the data could only be used in North America.
“The quality of Accenture’s programming was deficient as well,” the filing reads, stating that the front-end development work “created serious security vulnerabilities and performance problems” and “had to be scrapped.” The suit goes on to claim Accenture failed to properly test the software it created and that the unspecified tests it did perform were “seriously inadequate, to the point of being misleading.”