What you will learn
Usability and profitability are two sides of the same coin. Simple improvements in usability can greatly increase the probability that your e-commerce site will be a success… however the opposite is also true! It is therefore crucial that all designers consider usability early on in the design process, especially seeing as such knowledge is also applicable to wider contexts—such as improving productivity and job satisfaction in the workplace.
As Forrester Research puts it:
As you may have deduced by now, the realm of usability extends far below what you see on the surface. Despite this, what we want to see on the surface has proved to be an ongoing temptation for all too many of us as designers. Constructing an awesome site is not just about making it look awesome—particularly when you can end up with a beautifully sophisticated design that crashes moments after users sit down to interact with it. Fortunately, you can—and should—aim for a site that both looks and functions in an awesome way.
Getting to the nub of usability issues as soon as you notice them—or, better still, as soon as you notice their potential to upset your work—means saving yourself many a headache further down the development line. The old expression “forewarned is forearmed” is more than relevant in this market… and that’s why we have put everything you need into this course to help you keep your work optimized for usability.
“Web Design for Usability” is a course built on evidence-based approaches, as well as solid evidence, distilled from over 40 years of experience in the development of interactive systems. The course is taught by the founder and principal consultant of Syntagm, William Hudson, who is also a distinguished writer and teacher in the fields of user-centered design, user experience, and usability.